Несколько интересных цитат CEO Apple:

Дизайн и инновации

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.“

“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.“

“Design is not just what it looks like and feels like. Design is how it works. “

“Innovation is the distinction between a leader and a follower.”

“We used to dream about this stuff. Now, we get to build it. It’s pretty neat.”


“Unfortunately, people are not rebelling against Microsoft. They don’t know any better.”

“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”

“I am saddened, not by Microsoft’s success — I have no problem with their success. They’ve earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.”

Ценовая политика

“iMac is next year’s computer for $1,299, not last year’s computer for $999.”

“There are sneakers that cost more than an iPod.”